Browsing habits & Spotify's exchange

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• How brands are increasing trust by advertising in news publications (Digiday)

• Political advertisers spent $619M on Google and Meta (Mediapost)

• Netflix growth vs Paramount+, Disney and more (Linkedin)

• Perplexity is reportedly looking to fundraise at an $8B valuation, while News corp sues for copyright (TechCrunch)

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How many websites do you really visit each day? My LinkedIn poll sheds light on surprising web habits and hidden ad exposures - By AdTechGod

I recently ran a LinkedIn poll to gauge how many websites people think they visit daily, excluding mobile apps. Interestingly, the responses were fairly evenly distributed.

I’m not sure how accurate the results of my poll are and whether its scientific or not (assuming its not). However, considering the variety of digital touch points we encounter throughout the day. Whether it's for work, news, shopping, or entertainment, our daily web usage might be more extensive than we realize.

This raises interesting questions about how we interact with online and the potential for overlooked ad exposure across multiple channels.

How aware are we of where we spend our time online, and how does this influence our perception of digital content and ads?

My saving grace!

Lo and behold! A savior! The team at CivicScience reached out and generously provided me with some… well… more scientific research.

Here’s a glimpse:

This chart shows some interesting insights on how different age groups are engaging with the internet.

Younger adults, especially the 18-24 crowd, are all over the place online, visiting tons of websites every day. Meanwhile, the older generations (especially those 65 and up) aren't keeping up at all. In fact, they barely show up, with 29% of them only visiting a measly 0-3 websites daily. It kind of makes you wonder: are they just not interested, or are they struggling to keep up in a world that’s gone fully digital?

Then there's the 35-54 group, who seem to be stuck in the middle. They’re out here visiting 8-12 websites daily, probably because their lives demand it; whether for work, news, or other day-to-day stuff.

But the elephant in the room is the older generation just opting out of digital life, or is the tech world leaving them behind? Maybe they don’t care, or maybe they’re just overwhelmed. Either way, it’s clear the digital divide is real, and while the younger generations are running wild online, older folks are watching from the sidelines—or not watching at all.

Some additional charts:

Linkedin Poll

SpotifylLaunches exchange to boost ad offerings

Spotify is piloting an ad exchange, the Spotify Ad Exchange (SAX), to scale its automated ad offerings, focusing first on video.

The new SSP will enable small- and medium-sized businesses, as well as large brands, to buy ads more efficiently, helping Spotify compete with giants like Meta and Google. Its first DSP partner, The Trade Desk, will connect North American advertisers to Spotify’s video inventory, with audio ads to follow. Spotify also joins The Trade Desk’s OpenPath and Universal ID 2.0 for privacy-safe ad targeting. This marks Spotify’s push into scaling its automated ad business and video offerings.

What does the industry think about?

Ari’s View: Spotify is in a really unique position given its dominance of the audio space. They have been pursuing a platform play, trying to become the “Google of audio” but without the antitrust stuff. This seems like a very logical step forward.

Axios

The AdTechGod Slack Community

A proud moment for me came in September 2023, when I launched the AdTechGod Slack Community. I wasn’t quite sure what to expect, but I figured, why not take the leap? YOLO, right? To my surprise, it quickly gained traction, and now we’ve grown to over 3,600 members, with more than 900 active daily users. In the past 30 days alone, there have been over 29,000 messages exchanged. I want to thank everyone who’s part of this community for sharing insights, engaging in discussions, and most importantly, for simply being here.

Not really a meme but more a shitpost?

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